Meta Keywords Wordpress plugin

Ahh.. nothing like a good, theory-centric, hype-free approach to SEO. There's an extremely sensible and (fairly) lightweight Meta Keywords plugin rattling around over at data dump.

It seemed to me that a basic meta keywords tag should be trivial to include. According to Google’s
word of mouth advice, meta keyword tags (apart from being mainly unimportant) shouldn’t contain more than six or seven keyphrases (not keywords, keyphrases - more than one word can go there) separated by commas.

Sounds simple, right? This plugin reads your document’s content and title, strips out crap (formatting, useless words such as “the”, invisible characters) and then performs n-gram analysis to get an idea of term frequency. That’s a fancy way of saying that it finds the most oft-used words and phrases in your post. The top six (or seven, or even twenty - you can edit a constant at the top of the plugin to alter this) phrases are then plonked out into a nice meta keywords tag in your HTML header. Easy as pie!

Go and have a look for yourself, and leech the thing.
Meta Keywords plugin for WordPress

T-Mobile UK SEO Audit

Well, I've had this internal document on my desk for a few years, and it's kinda heavy - and certainly not pertinent enough any more to cause damage. So, here's a high-grade commercial SEO Audit, worth somewhere around 1500GBP at the time of production. Enjoy.

T-Mobile UK SEO Audit

I suppose the most shocking thing here is the quality of the site - thankfully it's improved since then - it's really incomprehensible that a company of this proportion failed so epically. Or, well, not.

You might like to take this audit and use it as a framework for your own; some things are well out of date, there are factual errors, and typos, but the formatting works, and the principles are still the same. Let me know what works for you!

Pagerank

Pagerank is not important.

Pagerank is not important.

Ignore it now!

WHy isn't it important, I hear you cry. Easy.

1. Public (toolbar) pagerank is utterly useless, unless you're selling links. Ignore it if you're buying. There isn't much you can do as a result of your pagerank - it's not something that generates actions for you. It's a scaling of a massive log-distributed curve into a 0-10 integer scale, plus an N/A value, and up to 4 months out of date at any one time. What on earth are you going to do with that?


2. Although pagerank might buoy your rankings in Google, you'll never be able to define the precise effect of the pagerank of a single page.


3. If you do raise your pagerank, the main effect will be that you simply hve higher pagerank, and not neccessarily have higher rankings, or traffic, or money. Just a higher number in a toolbar.


4. It's really far too easy to pick up bought links, unless they're very well placed. Why buy a link in an effort to raise pagerank?


5. Google listings (shock) aren't ordered by pagerank.


6. Pagerank's not hugely important. I'd say, roughly 30% of your overall ranking score, based on nothing in particular. After all, it's just an openly disclosed algorithm for valuing links, inbound and outbound, based on a method for ranking academic papers; it doesn't see spam, or topics.


7. Please ignore forum morons who say that a PR7 link will give them PR+1. Or forum morons who ask if two PR6 links will give them PR4. These questions indicated a need for immediate education - send them to the formal description / specification of pagerank. It's published by Google themselves, so they can just shut right up.

Thanks, that's all for today.