Take a look at this site.
It's really badly set up for SEO. Really, really badly. For example:
- Who on earth searches for "kustom pc" instead of "custom pc"? Branding based on a misspelling is a big mistake.
- If somebody does actually go for a "kustom" custom pc, surely they'd go for one - not many! so why would you buy kustompcs.co.uk? The targeted term here is "custom pc".
- You can buy a custom PC from kustompcs.com or kustompcs.co.uk - great! The company's bought both domains. So why have they chosen to duplicate content between the sites, instead of set up a permanent redirect? Awful.
- The title tag.. oh god, the title tag. This tag is critical. Once I placed an image-based form I was working on for a client on a test server, and used the name of the campaign for the title of the page. It happened that the form got spidered; when we went to review the progress of the client's site, our marketing guys found that my creative had stolen the number 1 spot for the name of the campaign, blowing the client's site out of the water. And what have these guys done with it? "Kustom PC's"? Not only can they not spell - the grammar's awful - but there aren't /any/ keywords in there! How about "Custom PC parts and builds at kustompcs.com". Easy. Child's play, in fact.